The New Strategy by the Seven-Eleven Stores Essay

The New Strategy by the Seven-Eleven Stores - Essay Example This will paralyze the distribution and meet the customer’s needs. The new strategy was anchored on demand, which was seasonal and was dependent on the new products thus this faced the risk of collapsing when the season was over. In addition, the decision-making process is made within three days, which means some decisions can contribute to business collapse as some decisions needed a lot of time (Akira 2003, p.66). Â  The Seven Eleven Company in Japan employed the use of the integrated store information system that aimed at simplifying its mode of operations. The installed information system connected each outlet, distribution stores, suppliers, and the headquarters of the company. The company in1991 developed two-way and online communication that enabled the company to link with their suppliers and customers’. In 2007, the Seven-Eleven introduced internet shopping that enabled the company to meet their customers online by enabling the customers to buy the products online that were not in their retail shops. This online service solved the problem of transportation while delivering goods to their clients situated in various parts of Japan. The distribution system of the company was flexible enough to change their delivery services to their clients thus meeting their demand (Akira 2003, p.67).This provided the customers with the element of convenience since they could not travel to retail shops to make purchases. The company further concentrated on regional merchandizing thus enabling them to meet their customer preferences easily.